About Us

At Neoethic, we are more than just a brand – we are a movement committed to reshaping the fashion industry by embracing fair trade principles and creating ethically made clothing and bags in India. Our journey is rooted in the belief that fashion can be a powerful force for positive change, both in the lives of artisans and in the world we share.

Neoethic operates as a brand under Usha Exim Pvt. Ltd., an esteemed member of the World Fair Trade Organization (WFTO) with a 100% guaranteed commitment to fair trade principles.

What is Usha Exim?

About the Organisation

Usha Exim stands as a certified ethical and fair trade export organisation, steered by a group of dedicated professionals and industry veterans. With a track record dating back to 1994, the organisation has carved a distinctive space in the global market, recognized for its unwavering reliability and role as a trusted supplier.
Social Commitment

Usha upholds a steadfast dedication to equity, fairness, justice, and accountability for all its stakeholders, encompassing workers, artisans/producers, and buyers alike. As a testament to this commitment, Usha has made an enduring pledge to donate 5% of its profits to the World Family Forum, without any conditions attached.

Ethically Made Clothing and Bags

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Our Environmental Responsibility


Our clothing undergoes dyeing with low-impact dyes, entirely devoid of harmful azo chemicals frequently found in the garment manufacturing process. We prioritise the use of natural materials, steering clear of plastics and toxic substances wherever possible.

Neoethic is committed to fostering a fashion ecosystem that upholds both ethical values and environmental responsibility, leaving a positive imprint on the world we share.

The Neoethic Experience - Join the Movement


When you shop at Neoethic, you're not just adding to your wardrobe; you're making a conscious choice to contribute to a more equitable and sustainable future. We invite you to explore our collections, discover the artisans behind each creation, and join us in fostering positive change. Neoethic isn't just a brand – it's a movement that invites you to be a part of something bigger. By choosing Neoethic, you're choosing fashion that stands for justice, empowerment, and a better tomorrow.

Together, let's shape a brighter future, one ethically made piece at a time.